Lehigh expands in Brazil

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Lehigh expands in Brazil
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" p8 \) h  Z1 {8 ~- j6 F  K0 JTuesday, October 25, 2011

  H; T& Q5 o6 t* w* \4 b2 tAtlanta, GA - Lehigh Technologies, manufacturer of sustainable, micronized rubber powders, announced today its expansion into Brazil with the appointment of Eduardo Roberto De Ranieri as country manager, Brazil. In 1999, Brazil established a tire collection framework and has passed legislation dealing with scrap tires, setting targets for collection and proper disposal for all participants of the tire market through the National Council of the Environment (CONAMA). According to ANIP (Association of Tire Manufacturers), $143.6 million has been invested for proper disposal of 3,770 million pounds of end-of-life tires from 1999 to June, 2011. Responsibility toward end-of-life tire collection is an important element in determining where Lehigh expands its footprint, indicating market interest in sustainability. “Brazil’s experience and history in establishing legislation and associations that support the industry of recycling end-of-life tires tells us that the market is interested in increasing its use of sustainable materials,” said Kedar Murthy, general manager and vice president of tire and industrial rubber. “Moreover, there is a sophisticated and diversified industrial base that embraces new technology.” De Ranieri’s, Lehigh Technologies’ new country manager for Brazil, experience includes Gilbarco Veeder-Root and Argent Trading as well as business ventures involving the automotive industry.