Blair Rubber to increase exports

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Blair Rubber to increase exports
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Wednesday, October 5, 2011

Akron, OH - Blair Rubber launched a new international marketing initiative to increase their exports of rubber linings and belt splice materials worldwide. Headquartered in Seville, OH, Blair Rubber manufactures and markets Enduraflex, Plioweld, Crislip and Marflex-brand rubber linings. Blair rubber linings are used in the interior of storage tanks, railcars, food processing, wastewater and nuclear environments to protect metal and concrete from corrosion. Blair began exporting their rubber linings in 1990 to China and Israel. Their export business has grown steadily as the Blair brand and reputation for reliability/durability has spread. At the same time, their domestic sales have grown even faster. Today based on the performance of their linings, technical knowledge and customer service, Blair holds the largest U.S. market share. International sales are a small percentage of Blair’s overall sales with a huge potential for growth. There are several facets to Blair’s International strategy, which includes building an infrastructure of local representation in each country, qualifying applicators and providing training to the applicators. Blair has successfully set up this infrastructure in Venezuela and now modeling the program in other target countries. International marketing efforts through distributors, universities, the Internet and export/import agencies and international delegations are underway.