Cooper Tire partners with The Weather Channel

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Cooper Tire partners with The Weather Channel

* o" r2 f4 b7 A4 f/ B4 UTuesday, March 13, 2012

' o3 J# B0 M. d' zFindlay, OH - Cooper Tire & Rubber announced a partnership with the nation’s most trusted weather news resources, The Weather Channel (TWC). This partnership will connect tires with people and their road trips. Together, Cooper Tire and TWC will celebrate the everyday road trip and showcase important product, tire safety, and maintenance solutions on-air, online and through mobile applications, helping to educate and inspire confident drivers and safer commutes. Reaching consumers as they prepare for their daily commute or plan for weekend travels, Cooper Tire will appear across numerous programs on TWC, including an exclusive sponsorship of the “Morning Rush” segment within top-rated morning program “Wake Up with Al,” hosted by weatherman Al Roker. Providing viewers with weather news to ensure safe daily travels, the “Morning Rush” segment on “Wake Up with Al” includes national weather highlights, “bus stop” weather and travel delay updates. Cooper Tire has also collaborated with TWC via their customized, weather-triggered messaging, providing consumers with local forecasts for their upcoming weekend road trips. To further connect the company to consumers’ everyday road trips, Cooper Tire will maintain a digital presence on weather.com with an exclusive partnership of the “Favorite Fall Drives” content, launching this fall. Also across TWC mobile applications, Cooper Tire will feature dynamic, geographically targeted messaging, raising awareness of changing weather conditions that could affect driving conditions.