Yokohama Tire’s orange tire is museum feature

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Yokohama Tire’s orange tire is museum feature
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Tuesday, August 16, 2011

Fullerton, CA - Yokohama Tire’s BluEarth-1, the company’s latest orange oil-infused passenger car tire, will be highlighted in a special two-year exhibit at the Museum of Science, Boston starting in the fall of this year. The “Making a Greener Tire” interactive display, which will be in the museum’s Transportation, Renewable Energy and Nanotechnology area, revolves around the BluEarth-1’s technology, which combines oil extracted from orange peels with silica and natural rubber to form “Super Nano-Power Rubber” (SNPR). The SNPR allows for less petroleum to be used in the manufacturing process and conserves fuel as it reduces rolling resistance by up to 20 percent%. According to Paul Fontaine, vice president of education at the Museum of Science, the BluEarth exhibit reflects the Museum’s commitment to highlighting environmental issues and enhancing technological literacy. Also featured in the museum’s exhibit will be the BluEarth-1’s Airtex Advanced Liner that is designed to reduce the amount of air from seeping out from the tire.