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- 2011-7-26
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DORDRECHT, Netherlands—An executive of the European distributor of Chinese tire maker Aeolus Tyres believes having mandatory European Union labels will provide extra opportunities and challenge established brands.
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"The buying process will become more transparent and all tire brands will have the same opportunities," said Bertus Heuver, director of Heuver Tyre Wholesale. He said the labeling helps give all brands an equal chance, since people will rely solely on a tire brand's reputation.& p, r- ]# L# ?) t
7 Y% | w/ B9 v' Q"We expect labeling to result in a more transparent buying process, with greater opportunities for young brands like ours," he said.
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大致解读:风神荷兰经销商认为欧盟对轮胎实施标签发的观点是持支持态度的,因为标签法的颁布,意味不论是前十名的轮胎制造商或前十以后的,只要轮胎标签上的测定内容能达到一致或者
+ Y% n4 z) `: x- ^* l6 k4 J接近/ 对于品牌效应来说就会相对减弱,那么像风神,虽是新兴的品牌但性能不亚于知名品牌,因为标签法已经给出了轮胎性能的解释。 |
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