Bridgestone aiming for tires of 100% sustainable materials

qiangzi

Tuesday, May 29, 2012

Tokyo - Bridgestone announced the development of new tire technologies that will contribute to the realization of a sustainable society. These technologies, announced by Bridgestone chairman of the board, Shoshi Arakawa, are aimed at developing world-class tires made from 100% sustainable materials. Bridgestone has established long-term environmental goals to guide its pursuit of a sustainable society. The Group has placed a high importance on promoting the usage of 100% sustainable materials. To achieve this goal, Bridgestone will need fully leverage its technical capabilities and diversify and expand the range of renewable resources it uses in the production of tires and other rubber products. To accomplish this, the company is diversifying the regions in which it produces natural rubber and expanding the range of reinforced plant fibers it uses. Furthermore, in order to replace fossil resources with renewable materials, the company is working to develop synthetic rubber, carbon black and rubber compounding agents that can be created from biomass materials.